Clif Bar Ads
This Laddy-award winning campaign for Clif Bar & Company is inspired by the company's own 5 Aspirations -
to their planet, community, people, business and brands. Focused on the company itself, versus their products, this campaign highlights Clif's unique business approach.
The text at the bottom reads:
Make Things Better. We're do-ers. Marathons, mountain-bike races, rock climbing gatherings - you'll find us at as many as we can hit.
Make Things Better. 2080. That's how many hours a full-time employee works in a year. And it's the least amount of time we at Clif volunteer every year.
Make Things Better. Energy food can taste great and be made from good-for-the-planet ingredients. It's that simple.
Collaboration with photographer Gean Yip.
