Back to School Logo
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Coupon Book
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Weekly Circular Ad Front Page
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Wegmans Back to School Campaign
While interning at Wegmans during the summer of 2009, the other creative intern and I were charged with researching, concepting and creating the look and feel of the entire Back to School campaign.
The final solution was inspired by those long days spent in class, daydreaming, doodling and taking notes. We aimed to appeal to both younger, grade-school age children as well as college students. This campaign ended up being fairly successful for Wegmans - sales increased significantly from 2008.
Copyright Wegmans Food Markets
